What is digital marketing?
We have all heard
about digital marketing and come across it in our daily lives, without delving
into its meaning. In this article we will try to clarify for you the meaning of
this modern term.
In simple words,
digital marketing is traditional marketing, but in which a business maintains
contact with customers through digital channels or the client's personal
gadgets. Due to the widespread use of gadgets these days, businesses are trying
to distribute information about products through them as much as possible:
advertising through social networks, email, search engines, and so on.
Companies using
digital marketing influence the buyer through channels. Let's look at the most
basic and common of them.
1. Email
marketing.
It is one of the
most common types of digital marketing. Using such a channel, you can notify
your customers about new promotions, products and services, updates, and so on.
First you need to get the buyer's permission to send letters, and then target
the interested audience. This type of digital marketing is a convenient way to
maintain communication with customers, as well as with other companies.
2.SMS marketing
and calls.
We often receive
various SMS or calls from banks, stores, etc. This method is very convenient,
because there is direct contact with the visitor and it is easier to involve
the client in the advertising process. The likelihood of being ignored by the
visitor is much less than in the same messages by mail, where the letter can
easily be blacklisted or neglected by the client himself.
3. Social media
marketing (SMM).
Very often lately
you can hear about such a vacancy as an SMM manager. The need for such a
vacancy arose with the growing popularity of social media. networks and this
area of digital marketing. Most people use various social networks. networks
per day and spend a large amount of their time there: Instagram, Tiktok,
YouTube and the like. Advertising your product or service in such social
networks. networks helps promote your brand much faster. But given the
abundance of advertising on social networks today, you need to be creative
enough in creating advertising and present a unique example.
This marketing
channel also includes video marketing, which consists of advertising products
through video. You can use popular platforms like Instagram Reels, YouTube
Shorts, TikTok, etc. These examples are recommended for video marketing,
because the short video format is popular at the moment, and represents an
opportunity for brands to advance in a short time with the help of short but
interesting videos.
4. Advertising
through influencers.
Such advertising
is quite successful, because it is immediately directed to the target audience.
Let's assume you are opening a business selling fresh eco-products, and for
promotion you can order advertising from a pastry blogger whose audience is
interested in cooking, and, accordingly, in fresh products. It is also very
common to submit products to a popular personality for review, where they
honestly review your product and their review can fundamentally impact the
business. It is very common when cosmetic brands
send PR (public relations) packages to bloggers with exclusive cosmetics before their release.
This significantly helps promote the brand, as well as improve the product for
greater sales.
This article described the main digital marketing
channels and the essence of the field itself. It must be kept in mind that this
area is very significant for each brand in their promotion, and you need to be
aware of all world events and keep up with the times to achieve better results.
